Serena Matter | Be.Social Consulting | Digital PR + Writing © 2013 | All Rights Reserved
Founded in 2009, Be.Social is dedicated to helping you share your story with the audiences that matter most to you. Offering a comprehensive suite of writing, public relations and social media services, we work with you to develop targeted communications strategies that build your reputation, amplify your message and enhance your digital footprint.
As an experienced communications strategist and lifestyle writer, my specialty is blending social media and traditional PR to secure publicity for my clients. With extensive industry experience, I have managed high profile campaigns for clients in the arts, fashion, health, lifestyle, non-profit and travel sectors.
I earned my stripes at Western Canada’s largest independent PR firm managing an expansive portfolio of accounts, from leading Canadian brands to start-ups. I later joined the University of British Columbia to manage all PR efforts for the graduate programs at UBC’s Sauder School of Business. In 2013, I began working with a growing roster of clients through my company Be.Social Consulting.
With a passion for all things digital, I'm actively involved in the PR world and was invited to consult on UBC Continuing Studies' Social Media Program curriculum. I possess a keen eye for trendspotting, which I put to use as a writer and contributor to several leading online publications. Using my astute ability to identify social and cultural trends of the moment, I work with clients to capitalize on these influences and tell their brand story most effectively.
Quoted on Mashable.com, the foremost social media news site, offering tips on effective social media strategies
Published in the prestigious PR News Digital Guidebook
Served as editor-in-chief of the Canadian PR Society's e-newsletter (Vancouver chapter)
Published in The Atlas Academic Journal of History