Serena Matter | Ink Print Media Co. © 2013  |  All Rights Reserved

Writing

  • Articles: how-to's, reviews, tips
  • Bios, interviews + profiles
  • Blogging + ghostwriting
  • E-newsletters
  • Marketing collateral
  • Media materials: advisories, briefs,
    fact
     sheets, ​key messages, news
    releases, Q&As
  • Website copy

Communications

  • Brand storytelling
  • Content strategy + marketing
  • Editorial calendar creation
  • Event promotion
  • Research
  • Visual marketing + social media storyboards
Digital Media
  • Audits:
     ○ Review existing digital footprint + provide actionable advice
     ○ Assess online dialogue on client vs. competitors
     ○ Identify untapped publicity opportunities

  • Blogger/influencer relationship building + outreach

  • Thought leadership:
      ○ Arrange guest blogging opportunities
      ○ Use new
    s hijacking to secure publicity

Services

Success Stories

Created the concept of a "digital detox" package – the first of its kind in Canada – for Vancouver's top boutique hotel. The package garnered extensive media coverage, including a feature story in Canada's largest daily newspaper.

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In just 10 weeks, succeeded in generating buzz about the upcoming summer season for Vancouver's oldest theatre company. The results spoke for themselves: 6,100 YouTube views and a 120% increase in Twitter followers.

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Through stakeholder outreach, recruited 1,200 members to the Canadian Cancer Society's "Daffodil Day" Facebook

page in 45 days.

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Created a video contest for Canada's largest flooring distributor to connect consumers with the brand, which propelled the client's YouTube channel to Canada's Top 100 YouTube channels.

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Led several national media relations campaigns for Canada’s top art auction house, each of which typically generated 100+ media stories.​


Whether you're looking for someone to assist you with digital PR + marketing efforts on an ongoing basis or just need a short-term plan, I would be happy to work with you to craft a tailored solution that meets your needs.

Be.Social Consulting

 Serena Matter   |   Be.Social Consulting                                        +1 604.644.5900   |   contact[@]serenamatter.com