Serena Matter | Ink Print Media Co. © 2013 | All Rights Reserved
○ Review existing digital footprint + provide actionable advice
○ Assess online dialogue on client vs. competitors
○ Identify untapped publicity opportunities
Blogger/influencer relationship building + outreach
○ Arrange guest blogging opportunities
○ Use news hijacking to secure publicity
Created the concept of a "digital detox" package – the first of its kind in Canada – for Vancouver's top boutique hotel. The package garnered extensive media coverage, including a feature story in Canada's largest daily newspaper.
In just 10 weeks, succeeded in generating buzz about the upcoming summer season for Vancouver's oldest theatre company. The results spoke for themselves: 6,100 YouTube views and a 120% increase in Twitter followers.
Through stakeholder outreach, recruited 1,200 members to the Canadian Cancer Society's "Daffodil Day" Facebook
page in 45 days.
Created a video contest for Canada's largest flooring distributor to connect consumers with the brand, which propelled the client's YouTube channel to Canada's Top 100 YouTube channels.
Led several national media relations campaigns for Canada’s top art auction house, each of which typically generated 100+ media stories.
Whether you're looking for someone to assist you with digital PR + marketing efforts on an ongoing basis or just need a short-term plan, I would be happy to work with you to craft a tailored solution that meets your needs.