○ Review existing digital footprint + provide actionable advice
○ Assess online dialogue on client vs. competitors
○ Identify untapped publicity opportunities
Blogger/influencer relationship building + outreach
○ Develop + implement content strategy
○ Create editorial calendars
○ Develop written content for blogs, social media, websites + other
Online reputation monitoring + management
○ Arrange guest blogging opportunities
○ Use news hijacking to secure publicity
Social media profile set-up + maintenance
Training in social media, blogging + online writing
I have established relationships with many high calibre event vendors, both small and large scale, in Western Canada. If you're planning an event of any type, I would be happy to recommend venues and provide you with a list of vendors who have been personally vetted . This includes event planners, caterers, equipment rentals, fashion stylists, florists, graphic designers, interior decorators, makeup artists, photographers and videographers.
Created the concept of a "digital detox" package – the first of its kind in Canada – for Vancouver's top boutique hotel. The package garnered extensive media coverage, including a feature story in Canada's largest daily newspaper.
In just 10 weeks, succeeded in generating buzz about the upcoming summer season for Vancouver's oldest theatre company. The results spoke for themselves: 6,100 YouTube views and a 120% increase in Twitter followers.
Through stakeholder outreach, recruited 1,200 members to the Canadian Cancer Society's "Daffodil Day" Facebook
page in 45 days.
Created a video contest for Canada's largest flooring distributor to connect consumers with the brand, which propelled the client's YouTube channel to Canada's Top 100 YouTube channels.
Led several national media relations campaigns for Canada’s top art auction house, each of which typically generated 100+ media stories.
Whether you're looking for someone to assist you with digital PR + marketing efforts on an ongoing basis or just need a short-term plan, I would be happy to work with you to craft a tailored solution that meets your needs.
Serena Matter | Be.Social Consulting | Digital PR + Writing © 2013 | All Rights Reserved